巴斯模型的改良与发展_OpenScirbe Publishing

巴斯模型的改良与发展

Author(s)：

徐达

Publication Title：

Wen Yuan (High School Edition) 2021 No.10

Affiliations：

重庆移通学院淬炼商学院

Abstract：

当今为了能够准确描述和预测市场中的新产品和技术的长期销售量，巴斯模型作为一种市场营销的预测工具已经被广泛应用于各行各业，尽管如此，这种模型在实际应用过程当中存在诸多的弊端。因此，巴斯模型在以往的研究当中被不断的改进和分析。本文的主要目的在于，详尽论证此模型的改进方案在实际应用中的可行性和操作性。

Keywords：

巴斯模型；市场预测；改进

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[1] 徐达.巴斯模型的改良与发展[J].Wen Yuan (High School Edition),2021(10),.

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