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Home > Wen Yuan (High School Edition) > 2021 No.10 > 大数据在电力营销工作中的应用

  • 大数据在电力营销工作中的应用

    Author(s)：

    肖丽

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.10

    Affiliations：

    国网宁夏电力有限公司固原供电公司 宁夏 固原 756000

    Abstract：

    大数据技术应用于电力企业营销工作中，可以有效实时收集目标客户群体的数据信息，进行分类汇总，提升电力配送工作的针对性，大幅度提升电力营销工作效率。同时加强对电力客户电力资源消费、需求、消费峰值、电费缴纳情况等行为分析，通过收集到的数据信息，构建多种类型的电力资源数据库，为客户提供精准、差异化营销服务。

    Keywords：

    大数据；电力营销；应用

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    [1] 肖丽.大数据在电力营销工作中的应用[J].Wen Yuan (High School Edition),2021(10),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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