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消费者参与在企业产品研发中的作用

Author(s)：
王韬

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.09

Affiliations：
川北医学院

Abstract：
随着时代的进步和科技的发展，消费者对产品的需求越来越多样化，企业的产品要满足消费者的需求也越来越困难，这也导致产品的研发陷入困境。产品的研发成功并不代表该产品能在市场上流行，也不代表企业能在该新产品上盈利，新产品被消费者接受的决定性因素是要适应市场化需求，新产品的价值导向越接近市场化需求，消费者接受该新产品的程度就越高。所以引入外部创新因素——消费者参与，就显得越来越重要。

Keywords：
消费者参与；产品研发；企业

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[1] 王韬.消费者参与在企业产品研发中的作用[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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