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融媒体时代的新闻宣传策划研究

Author(s)：
王国贤

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.09

Affiliations：
嘉峪关日报社

Abstract：
随着传统媒体与新兴媒介的不断融合发展与相互促进，融媒体时代的大幕正式开启。在这一全新媒体大环境下，主流媒体新闻宣传策划工作必然会受到党和国家以及全社会群众的高度重视，同时也承受巨大的压力与挑战。想要全面提升新闻宣传策划质量与效果，主流新闻采编人员就必须要创新思想，积极借鉴新媒体新闻宣传策划理念与新媒体平台传播技术，有效提升新闻宣传策划的时效性、创新性与优质性。鉴于此，笔者在本文针对融媒体时代的新闻宣传策划创新策略展开一定分析与探究，以供借鉴与参考。

Keywords：
融媒体时代；新闻宣传策划；创新策略

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[1] 王国贤.融媒体时代的新闻宣传策划研究[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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