城市老年群体网络购物行为研究-基于消费价值观异质性的视角_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (Middle School Edition) > 2021 No.09 > 城市老年群体网络购物行为研究-基于消费价值观异质性的视角

城市老年群体网络购物行为研究-基于消费价值观异质性的视角

Author(s)：
崔娜

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.09

Affiliations：
宁波职业技术学院

Abstract：
本文基于前人研究的基础上，将四种消费价值观变量引入到老年群体网络购买行为模型。探究个体消费价值观差异性与老年群体网络购买行为的相关关系。采用SPSS和AMOS 软件进行结构方程检验，分析各影响因素对老年群体网络购物行为的影响路径与强度，结果显示：感知网络风险和网络商家因素是影响老年群体网络购买行为最重要的两个因素；老年群体消费价值观倾向于品牌型消费价值观和实用型消费价值观，并且行为上表现出对网络购物重点影响因素的认知差异性。在此基础上为网络商家提出了相关营销建议。

Keywords：
城市老年群体；网络消费行为；消费价值观类型

Views
2

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 崔娜.城市老年群体网络购物行为研究-基于消费价值观异质性的视角[J].Wen Yuan (Middle School Edition),2021(09),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号