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Home > Wen Yuan (Primary School Edition) > 2021 No.08 > 媒介融合视域下我国传统媒体转型与制度创新研究综述

  • 媒介融合视域下我国传统媒体转型与制度创新研究综述

    Author(s)：

    闫向东

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.08

    Affiliations：

    河南省项城市南顿镇人民政府

    Abstract：

    随着新媒体的出现，传统媒体受到极大影响和冲同的同时，媒介融合成为其转型发展及市场利益最大化的重要手段，在媒体融合发展过程中，需要加大互联网技术、大数据技术、云计算等先进技术的有效应用，进一步提升受众主体地位，促进智能化、社会化媒体平台构建，使传统媒体能够更好地顺应媒介融合发展趋势。因此本文从现阶段传统媒体发展过程中存在的不足和弊端入手，对传统媒体的媒介融合发展最佳支点及转型发展及制度创新策略进行分析和探讨。

    Keywords：

    媒介融合；传统媒体转型；新媒体

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    [1] 闫向东.媒介融合视域下我国传统媒体转型与制度创新研究综述[J].Wen Yuan (Primary School Edition),2021(08),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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