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Home > Wen Yuan (Primary School Edition) > 2021 No.08 > 转设背景下独立学院招生宣传策略的优化路径

  • 转设背景下独立学院招生宣传策略的优化路径

    Author(s)：

    王源林

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.08

    Affiliations：

    桂林电子科技大学

    Abstract：

    当前，独立学院转设已成必然之势。针对转设后独立学院招生工作面临的不利影响和主要困难，其招生宣传工作需要坚持“实事求是、承前启后；扬长避短、正面引导；整体提升、化整为零；典型宣传、行之有效”等原则，采取“宣传营销、品牌塑造、政策优惠、形象提升、区域宣传、全员宣传、多管齐下”等优化路径，提升招生宣传策略的实效性，促进独立学院转设后的健康发展。

    Keywords：

    独立学院转设；招生宣传策略；路径优化

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    [1] 王源林.转设背景下独立学院招生宣传策略的优化路径[J].Wen Yuan (Primary School Edition),2021(08),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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