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案例教学法在广告策划与创意课程教学中的应用

Author(s)：
莫文水

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.08

Affiliations：
广西现代职业技术学院

Abstract：
我国信息技术飞速发展，催生多元化教学模式出现，案例教学法是其中之一，将案例教学法应用到广告策划与创意课程教学活动中，不仅能培养学生独立思考能力、组织策划能力和创新能力，还能提高高校广告策划与创意课程教学效果，但案例教学法应用在广告策划与创意课程教学活动中还存在诸多问题。文章通过案例教学法在广告策划与创意课程教学中应用存在的问题进行分析，并提出建设性策略，为培养学生综合能力和综合素养提供有力保障。

Keywords：
案例教学法；广告策划与创意；课程教学

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[1] 莫文水.案例教学法在广告策划与创意课程教学中的应用[J].Wen Yuan (Primary School Edition),2021(08),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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