高校文创产品的创新与发展路径

Author(s)：

杨露云袁楚姮周晓萱

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.08

Affiliations：

华东理工大学上海 200237

Abstract：

高校校园文化创意产品作为宣传高校文化，传承大学精神的重要载体，对于促进高校校园文化建设有着至关重要的作用。文章在对国内外不同高校文创产品研究的基础上，阐述了高校文创产品的内涵及设计原则。同时，通过分析高校文创产品的现存问题，提出相关的创新和发展策略，以期促进高校文创产品蓬勃发展。

Keywords：

校园文创；文化；创新

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[1] 杨露云,袁楚姮,周晓萱.高校文创产品的创新与发展路径[J].Wen Yuan (Middle School Edition),2021(08),.

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