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互联网背景下旅游市场营销教学探析

Author(s)：
马蕾

Publication Title：

Wen Yuan (High School Edition) 2021 No.08

Affiliations：
武汉光谷职业学院湖北武汉 430070

Abstract：
高职旅游专业学生在学习旅游营销的过程中需要运用网络思维，教师也应根据市场的发展情况安排相应的教学内容，通过课堂教学帮助学生掌握旅游营销知识和专业技能，提高职业竞争力。然而，在实际教学中，仍然存在着课程内容调整的迫切需要，课程内容与网络+背景的兼容性不高，教学方法单一，教师的整体素质还不能满足网络环境下教学任务的要求，影响教学质量。因此，可以采取以下措施进行教学改革：有针对性地开展旅游营销教学，提高与互联网的兼容性；丰富教学手段，改善办学条件，提高教师的综合素质，适应复杂的教学要求，使教学改革得以顺利进行。

Keywords：
互联网；旅游市场；营销学

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[1] 马蕾.互联网背景下旅游市场营销教学探析[J].Wen Yuan (High School Edition),2021(08),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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