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Home > Wen Yuan (Primary School Edition) > 2021 No.07 > “互联网+”视角下跨境电商国际市场营销策略探讨

  • “互联网+”视角下跨境电商国际市场营销策略探讨

    Author(s)：

    陈文行

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.07

    Affiliations：

    河南质量工程职业学院 河南 平顶山 467000

    Abstract：

    现如今，随着社会经济和互联网技术的进一步发展，全球经济呈现出一种高度协调统一、相互联系的有机整体，世界各国之间的关系日益密切，逐渐创造出跨境电商国际市场。而面对竞争激烈的国际市场形势，促进我国跨境电商行业健康可持续发展，就必须加大消费升级力度，满足消费者对高质量跨境电商的需求，提高消费水平的同时扩大消费者规模。基于此，本文就“互联网+”视角下对跨境电商国际市场营销策略进行探讨，为相关企业提供一些意见和建议。

    Keywords：

    互联网+；跨境电商国际市场；营销策略

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    [1] 陈文行.“互联网+”视角下跨境电商国际市场营销策略探讨[J].Wen Yuan (Primary School Edition),2021(07),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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