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Home > Wen Yuan (Middle School Edition) > 2021 No.07 > 浅析沧州城市文化品牌传播策略研究

  • 浅析沧州城市文化品牌传播策略研究

    Author(s)：

    冯羽双

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.07

    Affiliations：

    沧州广播电视大学，河北 沧州 061000

    Abstract：

    “河海之城，文武沧州”是对历史古城沧州六大文化脉系—运河文化、武术文化、杂技文化、渤海文化、诗经文化、医药文化的高度凝练，亦是沧州塑造城市文化品牌的坚实基础。本文从沧州实际出发，结合沧州城市文化品牌塑造策略建议，探索沧州城市文化品牌传播策略，将文化资源转化资本，树立沧州文化自信，增加沧州文化软实力。

    Keywords：

    城市文化品牌；品牌传播；沧州

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    [1] 冯羽双.浅析沧州城市文化品牌传播策略研究[J].Wen Yuan (Middle School Edition),2021(07),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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