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Home > Wen Yuan (Middle School Edition) > 2021 No.07 > 婴幼儿奶粉企业创新渠道管理研究——以某品牌奶粉为例

  • 婴幼儿奶粉企业创新渠道管理研究——以某品牌奶粉为例

    Author(s)：

    赵霞

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.07

    Affiliations：

    浙江旅游职业学院工商管理学院，浙江 杭州 310000

    Abstract：

    近几年我国婴幼儿奶粉市场呈现快速发展的态势。由于婴幼儿奶粉生产企业众多，市场竞争激烈，各企业面临的渠道压力越来越大。因此，如何有效地进行营销渠道管理，实现渠道目标，是摆在婴幼儿奶粉企业面前非常重要而现实的问题。针对这一问题，本文分析了我国婴幼儿奶粉市场环境，并以某品牌奶粉企业为例，提出了改进和强化营销渠道管理的策略。

    Keywords：

    婴幼儿配方奶粉；营销渠道

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    [1] 赵霞.婴幼儿奶粉企业创新渠道管理研究——以某品牌奶粉为例[J].Wen Yuan (Middle School Edition),2021(07),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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