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Home > Wen Yuan (High School Edition) > 2021 No.07 > 新媒体背景下高职珠宝营销人才培养存在的问题与对策

  • 新媒体背景下高职珠宝营销人才培养存在的问题与对策

    Author(s)：

    张倩

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.07

    Affiliations：

    河南技师学院，河南 郑州 450000

    Abstract：

    新媒体时代对传统珠宝产业营销造成了重大打击和挑衅，珠宝产业需要大量可以运用新媒体技术进行营销的专业人才。职业院校对于珠宝营销人才的培育已落伍于新时代的需求，包括在人才培育标准、教学系统设置、教学方式、教材内容、师资力量等层面。所以需要确定新时代下职业院校对珠宝营销人才的培育标准，完善专业教学系统，更新教学方式，以提高教师的新媒体技术运用能力。

    Keywords：

    新媒体；珠宝营销；培育方式；实践能力

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    [1] 张倩.新媒体背景下高职珠宝营销人才培养存在的问题与对策[J].Wen Yuan (High School Edition),2021(07),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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