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传统媒体和新媒体的融合发展探析

Author(s)：
何艳何爱华

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.06

Affiliations：
平阴县融媒体中心，山东济南 250400

Abstract：
新媒体时代，传统媒体如何与新媒体进行完美融合、互助共赢，已经成为一个全社会都极为关注的话题。新媒体堪称为新型电子智能技术与互联网完美结合的一种全新综合体，不仅信息传播速度快、信息安全性能高，而且便捷实用易操作，迅速占据了媒体市场份额并且被广大受众与媒体用户所信赖、喜爱与认可。在这种媒体发展大环境下，传统媒体想要创新发展保持自身媒体社会影响力与竞争力，与新媒体的融合发展已成大势所趋。鉴于此，笔者在本文针对新媒体时代背景下传统媒体和新媒体的创新融合发展策略展开一定的分析与探究，以供参考。

Keywords：
传统媒体；新媒体；融合发展；创新策略

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[1] 何艳,何爱华.传统媒体和新媒体的融合发展探析[J].Wen Yuan (Primary School Edition),2021(06),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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