探究新媒体环境下汽车营销的现状与发展路径_OpenScirbe Publishing

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探究新媒体环境下汽车营销的现状与发展路径

Author(s)：
曾金凤

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.06

Affiliations：
吉林科技职业技术学院吉林长春 130000

Abstract：
我国汽车行业的竞争十分激烈，如何提升汽车的核心竞争力，以此促进汽车销量的不断增长是当前汽车市场面临的重要挑战，无论是区域突围，还是借助大数据精准营销，汽车企业的最终目标始终是销量以及收入的提高。在汽车营销行业中实现信息化建设能够拓宽交易类型，实现线上线下协同、线上促进下线的双向发展战略方式，并促使电子商务得到健康可持续发展。本文主要对新媒体环境下互汽车营销模式的优势进行分析，提出相关的意见和建议，希望能够给读者一定的参考。

Keywords：
新媒体环境；汽车营销；现状；发展路径

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[1] 曾金凤.探究新媒体环境下汽车营销的现状与发展路径[J].Wen Yuan (Primary School Edition),2021(06),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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