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微信信息流广告营销策略探析

Author(s)：
彭思

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.06

Affiliations：
广州番禺职业技术学院广东广州 511400

Abstract：
随着信息4.0时代的到来，移动设备给用户带来的使用便捷性显著提升，内容生产门口逐渐降低，越来越多的企业意识到碎片化时间所带来的广告效益隐藏着潜在价值。本文以微信信息流广告为例，分析微信推出信息流广告的营销价值，并针对微信信息流与广告主提出广告营销策略。

Keywords：
微信；信息流广告；大数据营销

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[1] 彭思.微信信息流广告营销策略探析[J].Wen Yuan (Middle School Edition),2021(06),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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