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Home > Wen Yuan (Middle School Edition) > 2021 No.06 > 公共卫生突发事件背景下生鲜电商之营销策略研究

  • 公共卫生突发事件背景下生鲜电商之营销策略研究

    Author(s)：

    宋启清

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.06

    Affiliations：

    苏州工业园区服务外包职业学院 江苏 苏州 215123

    Abstract：

    公共卫生突发事件背景下，生鲜电商企业应有针对性地调整营销策略、采用协同线上线下全渠道营销的电子商务模式才能不断满足消费者的需求，使企业综合竞争力得到提升。具体表现在：从价格、渠道、广告及促销等方面对原有方案进行优化；在物流运输方面要不断做出突破保证生鲜产品的及时供应；重新设计培训及激励机制解决企业营销人员的留存问题。通过上述方法优化营销策略，生鲜电商企业面对新的市场形势可及时做好充分的准备，刺激消费者进行重复购买并以此提高客户黏性。

    Keywords：

    生鲜电商；公共卫生；突发事件；营销策略

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    [1] 宋启清.公共卫生突发事件背景下生鲜电商之营销策略研究[J].Wen Yuan (Middle School Edition),2021(06),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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