新媒体环境下企业的市场营销策略研究_OpenScirbe Publishing

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新媒体环境下企业的市场营销策略研究

Author(s)：
都敏

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.05

Affiliations：
黑龙江财经学院黑龙江哈尔滨 150025

Abstract：
本文首先简要阐述了新媒体环境下企业的市场营销现状,进而分别从树立新媒体市场营销思维、开拓多元化市场营销平台、优化市场营销模式、打造新媒体营销队伍以及强化技术应用五个方面分析企业如何借助新媒体优势形成良好的营销效果,旨在为企业形成竞争性发展优势,实现高质量可持续发展.

Keywords：
新媒体;市场营销策略;饥饿营销

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[1] 都敏.新媒体环境下企业的市场营销策略研究[J].Wen Yuan (Middle School Edition),2021(05),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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