融媒体时代微信公众号在企业宣传中的策略与应用_OpenScirbe Publishing

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融媒体时代微信公众号在企业宣传中的策略与应用

Author(s)：
殷玥

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.05

Affiliations：
以中兵勘察设计研究院有限公司北京西城区 100032

Abstract：
本文以中兵勘察设计研究院有限公司公众号为实例,从公众号的结构搭建到应用情况进行阐述,对推送的内容进行筛选,通过实例分析了公众号的受众群体、栏目设计、选题策划、应用管理等方面,提出了兵勘院公众号的设计和应用方案,对勘察行业类的公众号的设计,管理,使用与评价具有参考意义.

Keywords：
微信公众号;栏目设计;受众群体;选题策划;应用管理

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[1] 殷玥.融媒体时代微信公众号在企业宣传中的策略与应用[J].Wen Yuan (Middle School Edition),2021(05),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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