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新形势下的图书出版营销策略

Author(s)：
赵婧

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
吉林出版集团股份有限公司教材出版事业部吉林长春 130000

Abstract：
现阶段数字技术被应用到更大的范围、网络传输速度不断增强的前提下,媒介融合属于媒介变革当中的必然趋势.多种多样的新媒体有利于传媒市场朝着多样化和个性化方面取得进展,与此同时,跨界经营也开始成为能够凸显出竞争实力的一种运作模式.针对新媒体时代图书出版跨界营销模式和创新途径上面展开剖析和探讨,能够得到部分极具价值能够进行借鉴的结论.

Keywords：
图书出版;跨界营销;营销模式;新媒体

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[1] 赵婧.新形势下的图书出版营销策略[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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