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全力推动出版营销的高质量发展

Author(s)：
孟祥北

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
吉林出版集团股份有限公司吉林长春 130000

Abstract：
当前信息技术革命性进步为我们提升出版水平提供了机遇.人工智能、大数据、区块链的应用使出版的理念、管理方式、载体形式、传播方式、运作流程、服务方式都发生了巨大变化.既要推进媒体和渠道的深度融合,实现图书的整合营销;更要推进营销服务一体化建设,实现出版营销的高质量发展.

Keywords：
出版营销;高质量发展;直播

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[1] 孟祥北.全力推动出版营销的高质量发展[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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