新媒体时代服务类广播节目的创新策略

Author(s)：

马琪;方天威

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：

湖北广播电视总台交通广播事业部湖北武汉 430000

Abstract：

随着新媒体时代的不断深入,以往的传统媒体迎来了更加分化和细化的受众需求,面对日益激烈的市场竞争,广播服务类节目应当准确抓住服务类节目的相关内容规律,以积极开放的姿态迎接新媒体,达到内容形成上的进一步优化和创新目的,增强节目的粘度以及活力,如此才能保证服务类节目依然立足于广播媒体的前沿.

Keywords：

新媒体时代;服务类广播节目;创新策略

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[1] 马琪;方天威.新媒体时代服务类广播节目的创新策略[J].Wen Yuan (High School Edition),2021(06),.

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