成都"世界赛事名城"品牌塑造的目标与策略研究_OpenScirbe Publishing

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成都"世界赛事名城"品牌塑造的目标与策略研究

Author(s)：
郑本霞

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
四川财经职业学院四川成都 610101

Abstract：
随着近年来体育赛事的不断发展,"体育赛事的组织与建设"成为成都城市发展战略与规划中的重要内容,因此为打造"世界赛事名城"品牌,必须基于当前成都城市发展的现状与需求,把握其中的建设基础与现实困境,进而建立明确的发展目标与实施策略.本文即在此背景下展开研究,通过分析成都构建"世界赛事名城"面临的困境与目标,进而提出有效实施的策略与方法.

Keywords：
成都;"世界赛事名城";品牌塑造;目标;策略

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[1] 郑本霞.成都"世界赛事名城"品牌塑造的目标与策略研究[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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