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网络营销课程思政的人才培养研究

Author(s)：
宋倩文

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
黄山学院经济管理学院安徽黄山 245000

Abstract：
在市场营销专业核心课程网络营销的课程中开展思政建设,不仅能够促进学生对于网络营销专业知识的学习,能够有效增强立德树人的效果.本文主要阐述了课程思政在学生学习网络营销专业知识上发挥的积极作用,体现藜课程思政的人才培养作用,从而进一步证明在网络营销课程中进行思政化建设的必要性.

Keywords：
网络营销;课程思政;人才培养

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[1] 宋倩文.网络营销课程思政的人才培养研究[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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