新媒体对文化传播力的影响与运用研究_OpenScirbe Publishing

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新媒体对文化传播力的影响与运用研究

Author(s)：
鄢文玉

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
中视传媒创新节目部北京 100000

Abstract：
在现代社会发展中,文化传播力所构成的影响得到了社会建设发展的重视,并逐渐成为表现综合国力的基础内容.尤其是在大数据时代背景下,随着新媒体技术理念的不断发展,文化传播影响力在储备良好技术条件的同时,拥有非常广泛的发展前景.因此本文在了解当前新媒体概念及产生变化的基础上,根据新媒体对文化传播力构成的影响,深入探讨如何运用新媒体提升文化传播力.

Keywords：
新媒体;文化传播力;平台建设;品牌战略

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[1] 鄢文玉.新媒体对文化传播力的影响与运用研究[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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