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以企业需求为导向的中职汽车销售实务课程改革探究

Author(s)：
贺璐瑶

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
湖北东风汽车技师学院湖北十堰 442000

Abstract：
随着人们生活水平的提高,汽车的逐渐普及,各地汽车4S店的销售业务也快速上升,因此汽车销售岗位对销售人才的需求也持续上升.而中职院校也要适应汽车行业的发展状态,并将企业需求作为教学导向,开展汽车销售实务课程.与此同时要及时发现汽车销售实务课程的不足,并根据学生的实践情况,对销售实务课程进行创新与改革,以此来提高教学效果.本文主要分析汽车销售实务课程的培养目标以及教学改革策略.

Keywords：
企业需求;中职;汽车销售;实务课程

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[1] 贺璐瑶.以企业需求为导向的中职汽车销售实务课程改革探究[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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