传统媒体新闻传播发展现状及应对策略

Author(s)：

王玉珏1 王庆2

Publication Title：

Wen Yuan (High School Edition) 2021 No.05

Affiliations：

1.皖江工学院安徽马鞍山 243000；2.马鞍山职业技术学院安徽马鞍山 243031

Abstract：

本文基于新媒体时代背景分析传统媒体新闻传播发展现状及应对策略，指出传统媒体应进一步优化直播技术，加快媒介整合，打造融媒产品，拓展传播渠道，将新闻栏目在新媒体平台中同步上线，摆脱线性传播模式，形成全新的裂变传播，同时加强传播过程中的互动，提升传播效果。

Keywords：

传统媒体；新闻传播；新媒体

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[1] 王玉珏1,王庆2.传统媒体新闻传播发展现状及应对策略[J].Wen Yuan (High School Edition),2021(05),.

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