国有企业新闻宣传对企业文化建设的作用探析_OpenScirbe Publishing

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国有企业新闻宣传对企业文化建设的作用探析

Author(s)：
张鹤

Publication Title：

Wen Yuan (High School Edition) 2021 No.05

Affiliations：
中电建铁路建设投资集团有限公司四川成都 610212

Abstract：
企业文化建设是国有企业发展的核心力量，企业文化建设是基于策划学和传播学的；国有企业新闻宣传工作是国有企业文化发展的催化剂，能够展示企业形象、文化氛围和经营理念。本文主要在阐述企业文化的基础上，分析了国有企业新闻宣传在企业文化建设中发挥的重要作用，提出了新媒体时代推进新闻宣传在企业文化发展中的三条途径，仅供参考和借鉴。

Keywords：
新闻宣传；企业文化；作用

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[1] 张鹤.国有企业新闻宣传对企业文化建设的作用探析[J].Wen Yuan (High School Edition),2021(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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