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苏宁易购营销策略研究

Author(s)：
陈双霜

Publication Title：

Wen Yuan (High School Edition) 2021 No.05

Affiliations：
重庆电子工程职业学院重庆 401331

Abstract：
随着互联网与信息技术在国内得到了迅速发展，人们网上购物需求也进一步扩大，各个电子商务企业的营销策略在行业内部竞争中显得格外重要，营销策略也成为各个企业竞争手段之一。苏宁易购作为网上购物平台能在竞争激烈的同行业内占据重要地位，与苏宁易购营销策略实施以及正确的领导有密不可分的关系。目前，对于电子商务和互联网的飞速发展，还有企业瞬息万变的内部环境，为了保持企业健康长久的发展，苏宁易购加强对待自身营销策略的态度，以提升自身竞争力。

Keywords：
互联网；营销；营销策略

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[1] 陈双霜.苏宁易购营销策略研究[J].Wen Yuan (High School Edition),2021(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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