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Home > Wen Yuan (High School Edition) > 2021 No.04 > 浅谈市场营销专业课课程思政教学模式的设计研究

  • 浅谈市场营销专业课课程思政教学模式的设计研究

    Author(s)：

    张金连

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.04

    Affiliations：

    江西工业贸易职业技术学院 江西 南昌 330038

    Abstract：

    学校的市场营销专业承担为各类企业培养具有专业技术技能的营销人才的重大使命，在现代社会，只具备专业技能是远远不够的，还需要良好的道德品质和思想素质，因此做好课程思政建设，构建一体化育人体系是十分必要的。本文思考了市场营销行业的发展需求，基于市场营销行业的现状和专业发展的前景，即今后的机遇挑战，设计了在专业课程思政教学模式。

    Keywords：

    市场营销专业；课程思政；教学模式；设计

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    [1] 张金连.浅谈市场营销专业课课程思政教学模式的设计研究[J].Wen Yuan (High School Edition),2021(04),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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