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《消费者行为学》课程融入思政元素教学模式探讨

Author(s)：
林霞李润发

Publication Title：

Wen Yuan (High School Edition) 2021 No.04

Affiliations：
广州工商学院广东广州 510850

Abstract：
任何一门课程都应具有育人的功能，教师也应具有育人责任。《消费者行为学》是市场营销专业的专业必修课程。对于每个从事营销或销售的人而言，拥有足够的消费者行为学知识和经验是这个职业的要求。在《消费者行为学》课程教学改革中，必须要以应用型人才培养为基础，与思想政治教育深度融合，深入挖掘市场营销专业课程中的德育教育内涵，推进课程教学改革整体质量，满足人才发展需求。

Keywords：
消费者行为学；思想政治教育；深度融合

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[1] 林霞,李润发.《消费者行为学》课程融入思政元素教学模式探讨[J].Wen Yuan (High School Edition),2021(04),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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