《市场营销》课程思政融合探究_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (Primary School Edition) > 2021 No.04 > 《市场营销》课程思政融合探究

《市场营销》课程思政融合探究

Author(s)：
王雪英

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.04

Affiliations：
平顶山工业职业技术学院河南平顶山 467021

Abstract：
市场经济活性和良性运转需要以人才参与为助力，人才储备和投放可加速经济健康稳定发展。《市场营销》教学中应德才并重，在提升学生市场敏锐度、经济分析能力、营销推广能力等专业素质同时夯实思想政治道德基础，保证人才输出符合德才兼备的基本要求，促进经济发展。本文分析了在市场营销教学中开展思政教育的必要性，分析对市场营销课有高度应用意义的思政元素，并探讨了融合思政的市场营销教学策略。

Keywords：
市场营销；思想政治教育；教学策略；融合理念；综合素质；人才培养

Views
5

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 王雪英.《市场营销》课程思政融合探究[J].Wen Yuan (Primary School Edition),2021(04),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号