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Home > Wen Yuan (Primary School Edition) > 2021 No.04 > 关于供电企业电力营销管理策略与实施措施的探析

  • 关于供电企业电力营销管理策略与实施措施的探析

    Author(s)：

    王运达

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.04

    Affiliations：

    国网石家庄市藁城区供电公司 河北 石家庄 052160

    Abstract：

    营销策略是任何一个行业都需要的，供电行业也毫不例外。但因为相较于其他行业，供电行业具有一定的特殊性，所以对其营销管理策略也就提出了更高的要求。作为供电企业的从业人员来说，首先一定要意识到，作为买方主导市场的电力行业，电力营销策略对于推动供电企业发展和实现电力企业经济效益具有重要意义，所以为达到这一目标，供电企业就要制定出良好的营销管理策略以及实施措施。本文主要就这一问题进行了探讨，以供同行参考。

    Keywords：

    供电企业；电力营销；管理策略；实施措施

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    [1] 王运达.关于供电企业电力营销管理策略与实施措施的探析[J].Wen Yuan (Primary School Edition),2021(04),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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