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Home > Wen Yuan (Middle School Edition) > 2020 No.09 > 高校体育市场现状及营销策略的分析

  • 高校体育市场现状及营销策略的分析

    Author(s)：

    王俊杰

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.09

    Affiliations：

    南京师范大学泰州学院 江苏 泰州 225300

    Abstract：

    高校体育市场作为主体体育市场不可忽视的一部分，承载着为国家大力发展体育事业的艰巨任务。针对目前的体育市场形势，对高校体育市场的要素进行分析，揭示高校体育的本质。着重研究了“4P”营销策略对于高校体育市场的作用。

    Keywords：

    高校；体育市场；营销策略

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    [1] 王俊杰.高校体育市场现状及营销策略的分析[J].Wen Yuan (Middle School Edition),2020(09),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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