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Home > Wen Yuan (High School Edition) > 2021 No.03 > 快消品牌的产品营销策略调查——以联合利华旗下的清扬男士洗发露为例

  • 快消品牌的产品营销策略调查——以联合利华旗下的清扬男士洗发露为例

    Author(s)：

    江凯宁

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.03

    Affiliations：

    杭州市浙江财经大学 浙江 杭州 310018

    Abstract：

    快消行业指消费频率高、使用时限短、拥有广泛消费群体、对于消费的便利性要求很高的商品销售行业，其中包含日常所需的浴露。在电商快速发展的趋势下，如何更好得进行洗发露推销以扩大成了各快消公司需要重新思考的问题。本文以快消巨头之一的联合利华旗下的清扬男士浴露为例，通过文献调查法，实地考察法和座谈调研，研究快消品牌的产品营销策略，并通过对标分析等方式考察优劣性，为快消品牌的产品营销提出合理建议。

    Keywords：

    快消行业；快消品牌；男士浴露；营销策略

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    [1] 江凯宁.快消品牌的产品营销策略调查——以联合利华旗下的清扬男士洗发露为例[J].Wen Yuan (High School Edition),2021(03),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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