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Home > Wen Yuan (High School Edition) > 2021 No.03 > 试分析短视频时代中国文化的世界传播途径——以李子柒短视频的成功为例

  • 试分析短视频时代中国文化的世界传播途径——以李子柒短视频的成功为例

    Author(s)：

    张敏

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.03

    Affiliations：

    成都信息工程大学 四川 成都 610225

    Abstract：

    短视频信息传递方式区别于文字和图片信息传递，它是一个以短视频为载体，承载更多信息的沟通方式。网红李子柒的视频在Youtube上获得了巨大的关注量和点击量，远远超过了中国官方的文化推广视频，她的成功道路值得我们借鉴。本文采用文献查阅法，资料收集法和数据统计法，得到汉英语言使用者的相同心理诉求，寻求中国文化的国际推广的思路。

    Keywords：

    国际推广；短视频时代；中华文化

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    [1] 张敏.试分析短视频时代中国文化的世界传播途径——以李子柒短视频的成功为例[J].Wen Yuan (High School Edition),2021(03),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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